The Alluring Spirit of Ibiza
“The idea that it’s just a dance music island is a bit ridiculous. Ibiza was a live music island long before it was a dance-music island”
Part of the Balearic Islands, Ibiza is off the coast of Valencia and south of Palma and Menorca. Starting in 1960, tourism in Ibiza grew rapidly, similar to the rest of the Balearic Islands. Ibiza has always been a refuge for rebels and non-conformists. This trend started with a group of creatives and artists fleeing Francisco Franco’s Spain in 1936 and continued with the hippies in the 1960s who were attracted to the mystical atmosphere of the Es Vedra island.
Unsurprisingly, Ibiza's culture originated in the 1960s and 1970s when hippies, creatives, and artists sought escape from conformity and traditional jobs, sharing an underlying desire for freedom and self-expression. The island already had a foundation for a relaxed, artistic atmosphere, dating back to those who left mainland Spain in the 1930s. Therefore, it was no surprise that this culture flourished further in the 1970s.
While the general public might see Ibiza as merely a hub for electronic house music, its soundscape is far more diverse. Like many music scenes that emerged in the 70s, Rock And Roll played a significant role in Ibiza's early party history. German singer-songwriter Nina Hagen married there in 1987 in a punk wedding that lasted two days. According to BBC Travel, Eric Clapton almost died in a shipwreck as he visited the island with George Harrison in 1977.
Everything always seems to lead back to Pikes, the hotel overlooking San Antonio's hills. Pikes is where Wham! recorded their "Club Tropicana" video, and where Freddie Mercury hosted his infamous 41st birthday party, he also stayed there before his iconic performance with Spanish opera singer Montserrat Caballé at Ku Club.
The hotel takes its name from Tony Pike, a British-born Australian and former Navy sailor known for his international playboy lifestyle. He arrived in Ibiza in 1978 after a 48-hour party. Tony opened the doors on July 4, 1980. Since its opening, it has been celebrated as a hedonistic haven infused with rock 'n' roll spirit. The mansion was a blend of rustic and bohemian charm, attracting those who considered themselves “somebody” to visit this Ibiza hotspot, which was a must. It was the playground for the top.
Many of his celebrity guests became regulars at the hotel and lifelong friends. From Julio Iglesias and Freddie Mercury playing on his tennis court, to more contemporary icons such as Bon Jovi and Kylie Minogue.
In 2010, Tony stepped down from managing the commercial operations of the hotel and entrusted it to Dawn Hindle and Andy McKay from the Ibiza Rocks Group. They recognized the opportunity to rejuvenate the hotel while preserving its essence and unique charm. Despite stepping back, Mr. Pike chose to live in one of the hotel's more modest rooms until his passing in 2019.
Around 1973, during the hippie movement, Pacha opened its doors in Ibiza. Even at that time, Pacha was already an expanding empire, with clubs established on the mainland. The Urgell brothers, Ricardo and Piti, opened Pacha, with Piti also serving as the founding DJ.
Pacha Ibiza opened its doors in 1973, becoming the first superclub on the island. It is located in Ses Feixes with beautiful views overlooking Ibiza Town. The club, designed to resemble a farmhouse, gained international recognition and was featured in the 2004 film "It's All Gone Pete Tong."
With a capacity of 3,000 guests, Pacha Ibiza also hosted the DJ Awards from 1998 to 2017, cementing its status in the global electronic music scene. By the 1980s and 90s, Ibiza had become synonymous with personalities, and Pacha, renowned as the most glamorous and stylish club, was "the place to be and be seen." Celebrities of all stripes frequented its halls, with Grace Jones often leading the dance floor. The VIP booths were regularly filled with designers such as Armani, Dolce and Gabbana, and Jean Paul Gaultier.
Pacha has continually evolved its concept of "clubbing," adapting to fashions and trends to create a unique style. Its extravagant parties and events have revolutionized Ibizan nights while maintaining its essence. The club's iconic symbol is its logo featuring cherries, which represent a relaxed and carefree lifestyle.
Shortly after Pacha opened, in 1976, Antonio Escohotado, a philosopher from Madrid, had been a five-year Ibiza resident when he decided to sign a lease for Amnesia in 1976. He wanted somewhere for people to go out at night and forget their problems, escaping from their normal lives. He called it The Workshop of Forgetfulness (El Taller Del Olvido) which would eventually become Amnesia.
The club started as a casual meeting place for nonconformists and free-spirited individuals, embracing the unruly atmosphere of the time. It soon became a haven for people looking for a different kind of nightlife, separate from the typical scenes of that period. In the 1980s, the club transformed dramatically by introducing cutting-edge sound systems and advanced lighting, setting the stage for its rise as a premier nightlife destination.
During Amnesia’s peak in 1983, an Argentinian artist named DJ Alfredo arrived on its dance floor. Embracing his residency at Amnesia, DJ Alfredo started playing an unconventional mix of dance music that combined indie hypnotic grooves, mystic rock, and early house. This eclectic blend became known as the Balearic beat. Its breezy aesthetic and unapologetic musical freedom quickly became the summer soundtrack for every Ibiza vacationer and partygoer.
Amnesia Ibiza played a pivotal role in shaping Ibiza’s nightlife culture, setting the standard for other clubs on the island and inspiring a wave of innovation and creativity. Its open-air design, innovative music, and immersive experiences established a new reference point, solidifying Ibiza's reputation as the ultimate party destination.
Just two years later, a mere two kilometers away, three Basque entrepreneurs replicated the venture, with the ambition to double the stakes. Javier Iturrioz, José Luis Anabitarte, Gorri, and former Real Sociedad soccer player José Antonio Santamaría were partners in several hostelry businesses in San Sebastián. In 1970, they opened a nightclub at the top of Mount Igueldo, coinciding with the establishment of Pedro Subijana's Akelarre restaurant, which continues to overlook La Concha Bay. This nightclub was named Ku.
Ku was among the pioneering venues on the island to feature live performances. Artists such as Grace Jones (a regular visitor), James Brown, Duran Duran, and the Wailers took to the stage. Clubbers could swim in the pool and dance the night away under the moonlight, right up until the iconic Spanish sunrise.
Ku was also the location where Ibiza-loving, Freddie Mercury and Montserrat Caballé filmed the music video for their 1987 hit "Barcelona”, the song created by the leader of Queen after the election of the Catalan capital as the venue for the 1992 Olympic Games. By that time, Ku had already become a symbol of the island, rivaling the world's top venues and being regarded as one of the places to be on the global scene.
At the end of the 1980s, following neighborhood protests, local authorities mandated the soundproofing of the island's large nightclubs. Ku attempted to adapt by converting to an indoor venue through major renovations. However, after significant investment, the partners were forced to hand over the property to their creditors. Shortly after, it was transformed into Privilege, which, with a capacity for 10,000 people, has long been considered the largest nightclub in the world and represents the evolution of music and leisure on the island.
This shift led to an increase in party tourism to Ibiza, as partygoers swapped wet fields and raincoats for the island's beautiful beaches and lively nightlife.
Creativity flourished as club owners seized the opportunity to create lavish rooftops and embrace the underground vibe of closed-door venues. This period marked a shift in the music landscape from live performances to predominantly electronic music. Dance music thrived, capturing global attention.
The global rise of EDM has made Ibiza less unique but equally alluring, even clubbers with plenty of options in Miami or Las Vegas are drawn to experience the island firsthand. In 2019, Ibiza's airport saw over 8.1 million passengers. However, due to the coronavirus pandemic, passenger traffic dropped to 2.11 million in 2020, but in 2023, 8.9 million passengers, the island’s biggest record ever.
In many ways, the island has shifted from its bohemian roots to become an extravagant, dance-music-fueled party hotspot. Disco enthusiasts, celebrities, and party-seeking revelers flock to Ibiza during the summer, drawn by its vibrant party culture and inviting beaches. Despite its wild reputation, Ibiza remains a safe and welcoming place where anyone can relax and enjoy themselves.
But, don’t write Ibiza off as just boozy tourists and clubs. Beyond the parties lies an enchanting island with all the ingredients for an unforgettable Mediterranean escape. Whether you’re after wild nights or pure peace, Ibiza has something special for everyone.
Ironically, these imbalances create a certain equilibrium in Ibiza, a place of constant extremes. Influenced by a common evil, this dynamic keeps the island afloat. The critiques, though legitimate, are not unanimous. They form a chorus of the same voices, all repeating the same refrain: the island is changing.
Ibiza is more than just a place of pure, unadulterated fun and drinking until the early hours of the morning. The inclusive party scene makes it a popular destination for people from all over the world. Whether you're into techno, boho, or rock'n'roll, Ibiza has a party for you.
The dichotomy of Ruido.
A moment in the present.
Indulge in the music of culture.
A moment in the present.
Indulge in the music of culture.